Izitolo ezikhethekile zisetshenziselwa izitolo ezithengiswayo ezigxile esigabeni esithile somkhiqizo, ukuhlinzeka ngesipiliyoni sokuthenga esikhethiwe. Ngokungafani nezitolo ezinkulu ezinkulu ezigcina izinhlobo ezahlukahlukene zemikhiqizo, izitolo ezikhethekile eCaliforniaor Gcizelela izimakethe ze-niche, njengemikhiqizo yezingane, ukudla okulula, noma iziphuzo. Kulesi siqondisi,tI-athikili yakhe izophinda iveze i-Specialty Store yezwe eCalifornia nasemhlabeni jikelele ngenkathi ihlola amasu asemqoka ekwenzeni imisebenzi eMakethe yaseCalifornia, ikakhulukazi kubathengisi abaseBalifornia, ikakhulukazi abathengisi.
Izincazelo eziqondene nezimboni
Yini eyenza i-Baby Product Storety StoreUhlukile?
Isitolo esikhethekile somkhiqizo wengane sigxile ekuletheni uhla olukhethekile lwemikhiqizo efana nama-droller, ama-diaper, nokudla kwengane. Lezi zitolo zibeka phambili ukuboniswa okukhethiwe (isib Ngokungafani nabathengisi abakhulu, lezi zitolo zivame ukunikela ngokuhlangenwe nakho okuqondene nomuntu uqobo kanye nokuholwa kochwepheshe, okwenza ukuba bakhethe amakhasimende ama-niche.
Izitolo ezithengiswayo ezigxile kakhulu
Izitolo ezithengiswayo ezigxile kakhulu zigxile ekunikezeni okuhlukahlukene okulula, kusuka ezikhethweni ezinempilo ezifana nemigoqo ye-granola ekuziphatheni okuhlotshisiwe njengama-chips namaswidi. Lezi zitolo ziyehlukanisa ngokunikeza ukukhethwa okubanzi kwemikhiqizo ebabazekayo ezikhulu ezitolo ezinkulu angeke zithwale, zivame ukugxila kumikhiqizo yasendaweni noma yobuciko.
Storety Store vs Supermarket: Ukuqhathaniswa kwezindleko
| Ubuso | Isitolo Esikhethekile (Ingane, Snacks) | Isuphamakethe (Okuvamile) |
| Ibanga lomkhiqizo | Ekhethiwe kakhulu, ekhethekile | Ububanzi obubanzi, obujwayelekile |
| Izindleko zokusungula | Ephansi, egxile ezintweni eziphakeme kakhulu | Ephakeme ngenxa yokuthenga ngobuningi |
| Isakhiwo sendawo | Kwenzelwe imikhiqizo ye-niche | Isakhiwo se-Generic sazo zonke izigaba |
| Isipiliyoni samakhasimende | Okwenziwe umuntu nochwepheshe | Ukuzisebenzela, okwenziwe ngokwezifiso |
Izitolo ezikhethekile, ikakhulukazi ezigabeni zezingane nase-Snack, zivame ukuba nezindleko zomkhiqizo eziphakeme eziphakeme ngenxa yokugxila kwabo kwe-niche. Kodwa-ke, amandla abo okwenza okuhlangenwe nakho kwezitolo okugxilile kuvame ukuholela kumanani aphezulu wokuguqula kanye nokwethembeka kwamakhasimende.
Izifundo Zesifunda: Izitolo Ezikhethekile ZeCalifornia
Yini eyenza i-Baby Product Storety StoreUhlukile?
Isitolo esikhethekile somkhiqizo wengane sigxile ekuletheni uhla olukhethekile lwemikhiqizo efana nama-droller, ama-diaper, nokudla kwengane. Lezi zitolo zibeka phambili ukuboniswa okukhethiwe (isib Ngokungafani nabathengisi abakhulu, lezi zitolo zivame ukunikela ngokuhlangenwe nakho okuqondene nomuntu uqobo kanye nokuholwa kochwepheshe, okwenza ukuba bakhethe amakhasimende ama-niche.
Isitolo Somkhiqizo Wengane Yezingane: IMunchkin Haven (San Francisco)
I-Munchkin Haven, isitolo esikhethekile somkhiqizo wengane eSan Francisco, sekwenziwe saqala ukuboniswa kwezimpawu eziholele ekunyuseni ama-37% ezindaweni zokuguqula. Ukunaka kwabo imininingwane ekubekeni umkhiqizo kanye nesipiliyoni samakhasimende kuye kwavumela ukuba baphume emakethe yokuncintisana.
Isitolo se-Snack Retail: CrunchCraft (Los Angeles)
I-CrunchCraft, etholakala eLos Angeles, ithole amasistimu wokuthengisa wensimbi ukudala "i-Nut Wall" ye-NUT "edonsela abantu bendawo kanye nezivakashi. Lo mklamo wokubonisa oyingqayizivele usuphendukile i-crunchcraft ibe umuzwa wokuxhumana nabantu, ngokubonisisa kwabo kuvame ukuvezwa yithonya kanye nama-blogger okudla.
Umbiko wokuthengisa waseCalifornia
Ngokusho kombiko we-California Retail Association, Yimaphi amamitha-skwele angama-189. Lokhu kuqokomisa amandla ezitolo ezikhethekile ukukhulisa imali engenayo ngonyawo lwesikwele, kubenza babe yimodeli esebenza ngempumelelo kakhulu embusweni.
Kungani kuboniswa design kuchaza izitolo ezikhethekile?
Idizayini yokubonisa idlala indima ebalulekile ekuhlukaniseni izitolo ezikhethekile ezivela ezitolo ezinkulu. Isibonelo, aUkuboniswa kwe-Baby StrollerIsixazululo singakhombisa ngempumelelo izici ezibalulekile zomkhiqizo, okwenza kube lula kumakhasimende ukubona ngeso lengqondo into esetshenziswayo. Ngokufanayo, aI-Metal Show RetailIsistimu isiza izitolo ezigxile ezingenakudlanga idale ngelungiselelo elithandekayo eligqamisa izinhlobo zemikhiqizo etholakalayo ngenkathi linciphisa ukulimala kwezinto.
Izisombululo zethu zokubonisa izingane zethubasize izitolo ezingaphezu kwama-200 zikhulisa ithrafikhi yonyawo nokuthengisa. Ngokugxila ekuthengiseni okubukwayo nasekwakheni isikhala esitolo, abathengisi bangaqinisekisa ukuthi umkhiqizo ngamunye uthola ukunakwa okukufanele.
Izinhlelo zokuthengisa zensimbiKuboniswe futhi ukunciphisa ukulimala komkhiqizo ngo-22%, ukucatshangelwa okusemqoka kwabathengisi abadlanayo abasebenzelana nokupakishwa okuntekenteke.
Izinyathelo ezi-3 zokwethula isitolo esikhethekile esiphuza eCalifornia
Ukwethula isitolo esikhethekile se-Beverage eCalifornia kudinga okungaphezu kothando lweziphuzo. Nasi umhlahlandlela owenziwe lula wokuqalisa:
Ukwethula isitolo esikhethekile se-Beverage eCalifornia kudinga okungaphezu kothando lweziphuzo. Nasi umhlahlandlela owenziwe lula wokuqalisa:
- Qonda imithetho yendawo
ICalifornia inemithetho ethile mayelana nokuthengiswa kwesiphuzo, kufaka phakathi ukuthola ilayisense lokudla okuthengiswayo nokuhambisana nezidingo zelebuli. Qiniseka ukuthi uhlola imihlahlandlela yoMnyango Wezempilo Kahulumeni waseCalifornia ukuthola eminye imininingwane ngelayisense yokuthola amalayisense. - Lungiselela ukwakheka kwesitolo
Isakhiwo sesokunxele sesitolo sibalulekile ukuze siphumelele. Cabanga ngokufakaIsitolo Sokubuka phansiukukhombisa ukwehlukahlukana kweziphuzo. Zihlelele ukwakheka kwakho ukuqondisa amakhasimende ngobubanzi bomkhiqizo wakho futhi kukhuthaze ukuthengwa okuthe xaxa. - Dala ubunikazi bomkhiqizo oqinile
Yakha ubunikazi besitolo sakho ezizungeze izinhlobo zeziphuzo ozithengisayo, noma ngabe yizinto eziphilayo, izikebhe zoshukela, noma amanzi we-premium. Umkhiqizo ochazwe kahle u-Niche uzokusiza uvelele kubancintisana.
Umthandi
Ungakuqamba kanjani ukuboniswa kwesithwali sezingane zezitolo ezincane?
Lapho uklama isibonisi somthwali wezingane ezitolo ezincane, gxila kwizixazululo ezihlanganayo kodwa ezibonakalayo. Ukuboniswa okufakwe odongeni noma i-countertop imi kahle, ukuqinisekisa ukuthi imikhiqizo kulula ukuyifinyelela ngaphandle kokuthola isikhala esiningi.
Yini i-margin yenzuzo yezitolo ezikhethekile e-SF?
Izitolo ezikhethekile ezikhethekile eSan Francisco ngokuvamile zibona imishado ephakeme yenzuzo ngenxa yemvelo yeprimiyamu yemikhiqizo. I-margin ejwayelekile ingasukela ku-20% ibe ngu-30%, kuya ngohlobo lweziphuzo ezithengisiwe.
Isikhathi sePosi: Mar-10-2025
